About
Why TrendPorter?
TrendPorter is being built to bring the convenience of online shopping and the immediacy of shopping in-store closer together.
Online shopping gives customers convenience but often means waiting days for fashion that may already be sitting in a store only kilometres away.
Shopping in-store provides immediacy, but it isn't always convenient or accessible — and many customers simply don't enjoy trying clothing on in traditional change rooms.
TrendPorter is being built to bring those two experiences closer together.
By connecting customers with participating physical retailers and local delivery, TrendPorter aims to make existing store inventory easier to discover, faster to receive and, through Try-On at Home, easier to decide on.
Built from a real-world problem
Fashion shopping should work around life — not the other way around.
TrendPorter started with a simple frustration: the item you want can already be sitting in a store only a few kilometres away, but if you can't get to the shops, your options are often to order it online and wait — or go without.
That problem looks different for everyone. It might be a busy workday, caring responsibilities, accessibility needs, a last-minute event, or simply wanting to try something on without the pressure of a traditional change room.
TrendPorter is being built around a different idea: use the stores and stock that already exist in our communities, connect them through technology and local delivery, and give customers another way to shop.
Not another warehouse. Not another parcel to wait for. Fashion that's already nearby, brought closer.
Local stock.
Same-day convenience.
Fashion on your terms.
Sustainability
Making more of what’s already there.
Australian retailers already have fashion sitting inside physical stores. TrendPorter is being designed to make that existing inventory more accessible to nearby customers rather than requiring every local ecommerce transaction to begin with traditional parcel fulfilment.
Try-On at Home is also intended to help shorten the return loop for unwanted items, allowing suitable returned stock to get back to the originating retailer quickly.
Coming first to Melbourne
TrendPorter is currently in pre-launch development and testing.
We’re preparing for a controlled pilot with selected retailers, drivers and customers before broader availability.